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Tips for Academic Writing

20081119

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Here are a few thoughts about academic writing.

  1. Avoid using "we".

Philosophy: The word "we" is often used by lazy writers because it provides an easy way to give a sentence a subject. The problem is that doing so usually dilutes the impact of the sentence or obscures the true subject.

Here is a real-world example (taken from a published paper): "In this paper we focus on statically checking behavioral properties of ..." The authors of the paper have little to do with the main point of the paper. The sentence above would be better as: "This paper focuses on statically checking behavioral properties of ..." This version emphasizes the true subject of the sentence, "this paper". It's also shorter.

Unless the true subject of the sentence is the authors, avoid using "we". An acceptable use is: "We would like to thank the anonymous referees for providing helpful feedback on the earlier draft of this work."

  1. Parallelism is good.

When a paragraph, bullet list, or sentence contains similar components, those components should use parallel construction. Opportunities for parallelism include: similar sentence structure, repeated verbs, repeated subjects. Required parallism: verb tense and noun plurality.

  1. Citation references are not nouns.

Philosophy: The point of writing is communication to the reader. Because citation references are often numbers or alpha-numeric strings, it is difficult for the reader to ascribe them meaning. The reader should not need to refer to the bibliography to understand a sentence.

Example: "As shown in [7], static type systems ..." should be "As shown by Harper et al. [7], static type sytems..." or "As shown previously, static type systems ... [7]."

With citation styles that use the author's name as the index it is sometimes permissible to use the reference as a noun. For example, "As shown in (Harper et al. 1999), static type systems ...". But in this style even better would be "As shown by Harper et al. (1999), static type systems...".

  1. Good writing is readable. (Read your writing out loud.)

Reading a sentence or paragraph aloud can reveal defects in its structure. Paragraphs that use the same sentence structure too frequently often sound choppy or awkward when read aloud. Complex phrases that trip up the tongue indicate that the sentence may need to be edited.

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posted by mcdamas at 6:35 AM 1 comments

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10 Ways to Use 10 Minutes the Most

20081109

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Surprise! A little pocket of time has popped up in your working day. What are you going to do with it? Of course, sometimes doing nothing at all can be just what you need but it's useful to have a strategy up your sleeve to make the most of those times when you're in the waiting room, on hold, or when your client is running late.

1. Be prepared for unexpected pockets of time and clear your mind of nagging to-do's by keeping a running list of 10-minute tasks that you'd like to get done. When you have the time and inclination, pick one and do it! If you are likely to be stuck waiting, be prepared so that you can use the time to update your diary, catch up on that reading, or whatever it is that needs to be done.

2. Make that phone call, send that email - you know that putting it off will drive you crazy. Loose ends wear down your energy and concentration and most of them can be tied up surprisingly quickly.

3. Brainstorm! Choose an area you would like to improve on for example ways to promote your business, cut costs, or add value for existing clients. Take 10 minutes and write down any ideas you can think of. Don't censor yourself; just write down any ideas you can come up with in 10 minutes. When your time is up, sort through the ideas, pick one (or a few) and commit to action.

4. Spring clean your computer files and clear your inbox. You'd be surprised how much useless information is floating around on your hard-drive. Once you have set up a file management system it will only take a few minutes to spring clean your computer and you will avoid hours of frustrating searches for lost documents.

5. Write a thank you note or email to someone who has added value in some way, either in your business or personal life. Thank your assistant, the seminar presenter, your kids, your spouse or a friend. Let them know why you appreciate what they do.

6. Make a 10-minute start on that big project. Even the most daunting tasks can be broken into bite-sized pieces for easier digestion. You know that once you get started you will gain momentum, so commit to making a start, however small.

7. Write a list of 10 - 10 things you are good at, 10 achievements or successes that you are proud of, 10 reasons you are in business. Keep it on hand for those times when you need a boost.

8. Pass on some useful information - sharing your resources is a great way to add value for clients and enhance your networking efforts. Send on a website address, phone number, e-letter, or article to someone who will find it interesting or helpful.

9. Rejuvenate with a walk, drink some water, stretch, meditate or pray. We all need to boost our reserves so take 10 minutes to regroup and recharge.

10. Clear your desk and empty your rubbish bin - a cluttered workspace makes focusing on the task at hand more difficult that it needs to be. As a guide, the more you use it, the closer it should be. If you use it everyday (or you are working on it today) it can live on or in your desk. If you haven't used it in the last 12 months it can be very far away - at an op-shop, someone else's office, or the dump, for example!

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posted by mcdamas at 9:31 AM 1 comments

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5 Sucessful Steps to Organizing a Seminar

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Seminars, workshops, boot camps and other educational programming is very popular, with the public and with savvy entrepreneurs. We're in an age where information is the ultimate commodity: our value is largely determined by how much we know and what we can do with that knowledge.

Anything a consumer can do to add to their knowledge base has real value and appeal. At the same time, an opportunity to showcase your specialised knowledge can enhance your Expert Identity and make your services more attractive to the buying public.

Here's a five step process to developing seminars that will appeal to your target audience:

Step One: Define your target audience
Nichepreneurs™ have a range of potential audiences for educational material. Classes could be directed toward colleagues and peers, with an eye toward enriching the industry as a whole and generating referral business. Or you may wish to focus on educating the general public, creating a more educated consumer and enjoying higher sales.

Realize the two groups have different needs and require different information. You need a clear vision of who you're talking to before you worry about what you're talking about!

Step Two: Identify critical information
Now that you know who your target audience is, you want to determine what is important to them. What crucial areas are your customers the most eager to learn about? Bear in mind that there is always a hunger for basic, introductory information.

Never assume you know what is of interest to your clientele. Ask them -- either anecdotally, during the course of business, or as part of an outreach campaign. The topics you might think are can't miss might leave them snoring, while something that you considered insignificant could have great appeal. Do your research!

Step Three: Select a topic
Use the results of the research you conducted in step number two to select a topic. What are the most important points to cover? Create a presentation focusing on those points. Remember, you want to appeal to the wants and needs of your target audience.

Step Four: Select a format
Consider the type of material you'll be teaching and your own personal style. This is one time when you'll really need to be brutally honest with yourself: if you're an outgoing, dynamic person who thrives in a crowded room yet hates technology with a purple passion, why try to host a web-based event? Select a seminar instead, and let your people skills sell you! The reverse is even more true: Nichepreneurs™ who might be brilliant but pedantic will lose far more customers than they gain by boring a room full of people to tears.

Consider your material. Some information is better presented visually -- financial or scientific data, for example. Other information, such as massage techniques, cry out for live demonstrations.

Step Five: Market your classes
Once you've designed your educational offerings, you need to market them. There are a number of ways to do this. If you're trying to reach a purely local audience, then saturating local media with press releases and announcements, as well as fliers and direct mailings is the route to go. For larger events, or web-based classes, you'll want to adopt a broader strategy, taking in e-mail, web site and blog postings, and more.

The key to success of any seminar, boot camp, or educational offering is through marketing and promotion. Yet this is the area where more Nichepreneurs™ drop the ball. Don't short-change yourself. Devote as much time and energy to promoting your classes as you did developing them!

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posted by mcdamas at 9:22 AM 0 comments

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