JASA TULIS MENULIS & TERJEMAH

SEO experts and internet marketing professionals know that the key to online business success is great content on your website. Your website is the first, and maybe the only, chance to make an impression on potential customers, so it has to have great content. Having a good-looking site is not enough. It needs to be organized well, it needs to be easy to read, and it has to contain relevant information. Most of all, it has to be compatible with the attention spans of internet surfers who tend to skim content rather than reading every word.

As you are creating content for your website, keep these 5 keys in mind:

1. Concise Writing.
One of the greatest temptations of content creation is to include every single detail about your company. This is a natural tendency given your own excitement and passion about your business. But put yourself in the shoes of your prospective customer and think about what information you would like to glean from a business website, particularly how your product or service can help your customer solve a particular challenge or problem. And after you have finished writing, cut your word count in half!

2. Clean Layout.
SEO professionals know that a potential customer reads only 20% of a website’s content. Reach out and grab your website visitor by using catchy headings, writing in short paragraphs, using bullets to make your points, and bolding important words and phrases. Your headings should guide your visitors to your page s content so that they can easily find whatever they are looking for. Bullet points draw a reader s eye to short, easy-to-digest content that gives them pertinent information.

3. Keywords.
Before you begin writing your content, research your keywords. Keywords are the words and phrases that web users type into search engines to find webpages related to the topics they are looking for. If you use the keywords on your webpage that your potential customers are typing into search engines, then your webpage will show up in the search engine results.

4. Easy-to-Read Language.
One of the greatest pitfalls of content creation is using lingo only familiar to people within your niche. Have someone who knows nothing at all about your business read your content before you publish to make sure that the average reader will understand it. Avoid technical language at all costs.

5. Quality Content.
Visitors to your website are looking for relevant, helpful, high-quality content. They are visiting because they have a problem to solve or a challenge to overcome, so make sure that your content delivers a solution. Remember that great content is not content that you find compelling, but content that your visitors find compelling.

Start by writing an article that solves a problem that a potential customer might have. Then consider turning that article into an ebook that potential customers might be willing to download. You may consider starting a blog to share your ideas. Invite your friends and family to comment at the beginning until you get a larger following. Then consistently join in the conversation that takes place on your blog.
Above all, make sure that your content is free to your potential customers. If you start asking your visitors to leave their email addresses and other contact information, they are going to leave as quickly as they arrived.

The days of low-quality websites are behind us. If you want to be competitive then you have to have a website that not only looks good, but offers relevant information to visitors. If your website does not have the answers that potential customers are looking for, they can quickly find the information they need somewhere else. Keep their attention on your website by following the above guidelines and you will find that your visitors keep coming back and eventually turn into loyal customers.

Labels: content writing, Tips, web articles

Perhaps for some people, to write a good article is a natural gift. But for the rest of us, normal people without having that particular ability, it is perfectly possible to learn how to write quality articles if you can keep some "very easy to learn" tips:

1.- Write a headline that describes the article in less than 7 words:

Many people get subscribed to more and more RSS feeds every day, so is important that your articles have a striking headline. A short and shocking message in your title will give you more chance of being read.

2.- To attract more to the readers, make always a brief introduction:

The introduction must includes clarifying and non-developed ideas, you can expose the structure of your work. As you saw on the above step a great way to get your readers engaged is using a good title, but the strength of your first paragraph will determine whether they are inside or not. The first sentences of your article should be the title expanded using more specific terms about what the content has to offer.

3.- Be Explicit:

Start exposing your ideas in short phrases. The reader is a busy person with little time. The long sentences can bore or distract the reader. The short phrases are built more easily. For each important idea use always short and direct phrases. The short sentences produce more impact and are stored in the memory better.

4.- Divide up and you will win:

If the article is too long just creates different blocks using a subtitle on each one.

5.- Always follow a thematic order:

Divide your article into logical parts and put a subtitle on each of them.

6.- Use direct verbs:

Avoid the weak synonyms. Never use metaphors. Use adjectives or substantive keeping them: short, unambiguous, accurate and understandable for everyone.

7.- Be careful of interspersed phrases:

The interspersed phrases make unnecessarily long sentences. Some deep introductory ideas may confuse, obscure or blur the big picture.

8.- Do not change the subject without warning:

When you are developing a theme, all the ideas in their respective sentences run in parallel. If you talk about the difficulty of studying the history of the Mongols, finish the subject before moving on to the status of historical studies of the Mongols. Do not mix apples with pears. For each subtopic, use a different paragraph.

9.- Do not repeat the obvious:

The key for make unique articles is the innovation; try to say something new or memorable.

10.- Do not hesitate to use the dictionary; it is your best assistant:

Take care with the spelling and the grammar. Make that the writing flows effortlessly and easily. The text do not need to be complicated, the simplicity works better.

11.- As a rule, make it short:

Deletes unnecessary words and sentences. Keep only the minimum amount of information needed to reach the point. Readers will probably rely on something they know can be finished. Maybe you could make a long article for a very specific topic or reason, but as a matter of fact, you will be benefited by doing it shorter. If the minimum length for your article is just 500 words, do not make a 1200 words article, if you do so then is better to split it on a 2 part's article of 600 words each or maybe 2 different articles.

12.- Put some clear conclusions:

The better conclusions are always those that are composed in a clear outline form that resumes the main idea in a single paragraph.

An article is adorned most of the time for the perfect harmony among clear ideas, direct propositions, an appropriate language, simplicity, reflections and applications to the natural reader's life. Maybe you can ask if all this can be achieved in the same product. So, my answer is a simple one: Sure! Maybe not in a first try, but with persistence and a bit of effort, you will be writing excellent articles in short time.

Labels: Tips

The ability to write an effective blog post is important to any blog owner who wants to attract traffic and then encourage visitors to return. Compared to article writing or producing content for newsletters there are many similarities. However it is important to note there are some subtle differences you'll need to pay attention to when composing a blog post.

Here are 7 important things to consider when writing your blog post:

1) Useful Content

Be sure when you post on your blog, the content is useful or entertaining to your readers. If you've got nothing to say, search the web for content of interest and related to your blog theme. Post this and refer your source to.

2) Write Casually

Your posts should read like you speak, in a conversational tone and not like a formal report. Relax your readers by using language or expressions they're familiar. Also consider what type of reader you are speaking to and the age bracket they're and address them accordingly.

3) Address Your Readers Needs

Keep in mind whenever you're composing a post that your readers always look to see what they may gain from your writing. It may be humor, information, or even a sarcastic perspective but remember 'you are writing for your readers' and not yourself!

4) Keep it Brief

Your post should always be brief and to the point so as not to waste the time of your readers. Be clear on what it is you're trying to say. The last thing you want to do is put your readers thru some sort of 'mental gymnastics' every time they read your posts. They won't enjoy this and will stop visiting your blog as a result.

5) Put Life into Your Post

Write as if you're speaking with a close friend or family. Use expressions and statements that introduce feelings, humor, anger, or amazement to get your readers more involved. With this said however don't get so carried away that you become overly wordy; get your point across quickly and clearly.

6) Use Links

When you are referencing information from another source for your readers be sure to link to that site. You're letting the other site owner know you have referred your readers to their site, this is called a trackback. By doing so you're creating an association with other sites that may in turn link back to you in the future.

7) Don't Use Misleading Headlines

Your headlines should be clear on what the content of your post is about. Jazz it up a little to get reader attention but stay on target.

It is also recommended to use keywords both in your headline and within the body of your content. These keywords should be directly related to what it is your posting about. This will make it easier for anyone looking for content like you've posted to find it in their search results.

As you can see if you want to write an effective blog post you must ALWAYS consider what your reader wants and how do they want it! And of course remember to proofread your work before you publish it.

Labels: Tips

We all can develop our profession and even achieve some success, but only few people become really famous for the work they do. That is because the quality of their work goes far beyond the normal standards. People who reach these high levels have special skills and big determination. Some of these features may come from birth, but continuous learning and practice play a big role.

Reading, writing and many other such things could be an example of work which many people prefer but not all do equally good work. Writing could be a hobby for some people. Writing poems, stories, autobiographies, etc. might seem very interesting for those who know and have the art of writing. Anyone can write, but we all aim to write as good as possible. Every poem, story or article has to show the feel which the writer had while writing it.

To write appropriately, we need the skill, interest and the art. This can be developed mainly by reading. Reading things which attract you could lead you to the correct path. Analyzing the material is very important. One has to know the qualities in the written material. One has to look at what the writer has to say to the readers.

Writing articles could seem very easy but is difficult in terms of expressing the actual feel we have while writing the article. Writing an article could be a medium to speak to others about the topic. It is a way to express our feelings while thinking and writing about a particular subject. All this needs interest to write. If one has interest to write, other qualities could be developed by many ways. Writing often and reading interesting articles and books related to your field can raise your intelectual level and help you write better.

All the above mentioned qualities combine together to be called as art of writing an article. One may develop the art of writing a good article because of his reading qualities, expressing qualities, thinking qualities, and also observing qualities. All these things are responsible for an outcome that an individual gives by writing on a topic. Not everyone has the art of writing properly.

A good article has to include one's ability to express what he thinks in form of writing. Observing various things would ultimately lead to good amount of thinking. For developing these qualities, one can take inspiration from great authors who have spent almost whole of their life in writing fabulous books.

Article would be read by the common people, thus writing an article for them would also include art of writing. One has to know what the common people prefer, what they would understand better, etc. Thus, taking inspiration from someone who has already done these things could be beneficial. An article can be written by anyone but to make it a good article one has to have the art of writing a good article.

Not everyone who writes had this art from birth. This art can be improved by various methods. Art of writing is very essential in expressing one's views, and thoughts. A good article would contain all the feelings, expressions, and thoughts that the writer had in his mind while writing.

Labels: Tips

Surprise! A little pocket of time has popped up in your working day. What are you going to do with it? Of course, sometimes doing nothing at all can be just what you need but it's useful to have a strategy up your sleeve to make the most of those times when you're in the waiting room, on hold, or when your client is running late.

1. Be prepared for unexpected pockets of time and clear your mind of nagging to-do's by keeping a running list of 10-minute tasks that you'd like to get done. When you have the time and inclination, pick one and do it! If you are likely to be stuck waiting, be prepared so that you can use the time to update your diary, catch up on that reading, or whatever it is that needs to be done.

2. Make that phone call, send that email - you know that putting it off will drive you crazy. Loose ends wear down your energy and concentration and most of them can be tied up surprisingly quickly.

3. Brainstorm! Choose an area you would like to improve on for example ways to promote your business, cut costs, or add value for existing clients. Take 10 minutes and write down any ideas you can think of. Don't censor yourself; just write down any ideas you can come up with in 10 minutes. When your time is up, sort through the ideas, pick one (or a few) and commit to action.

4. Spring clean your computer files and clear your inbox. You'd be surprised how much useless information is floating around on your hard-drive. Once you have set up a file management system it will only take a few minutes to spring clean your computer and you will avoid hours of frustrating searches for lost documents.

5. Write a thank you note or email to someone who has added value in some way, either in your business or personal life. Thank your assistant, the seminar presenter, your kids, your spouse or a friend. Let them know why you appreciate what they do.

6. Make a 10-minute start on that big project. Even the most daunting tasks can be broken into bite-sized pieces for easier digestion. You know that once you get started you will gain momentum, so commit to making a start, however small.

7. Write a list of 10 - 10 things you are good at, 10 achievements or successes that you are proud of, 10 reasons you are in business. Keep it on hand for those times when you need a boost.

8. Pass on some useful information - sharing your resources is a great way to add value for clients and enhance your networking efforts. Send on a website address, phone number, e-letter, or article to someone who will find it interesting or helpful.

9. Rejuvenate with a walk, drink some water, stretch, meditate or pray. We all need to boost our reserves so take 10 minutes to regroup and recharge.

10. Clear your desk and empty your rubbish bin - a cluttered workspace makes focusing on the task at hand more difficult that it needs to be. As a guide, the more you use it, the closer it should be. If you use it everyday (or you are working on it today) it can live on or in your desk. If you haven't used it in the last 12 months it can be very far away - at an op-shop, someone else's office, or the dump, for example!

Labels: Tips

Seminars, workshops, boot camps and other educational programming is very popular, with the public and with savvy entrepreneurs. We're in an age where information is the ultimate commodity: our value is largely determined by how much we know and what we can do with that knowledge.

Anything a consumer can do to add to their knowledge base has real value and appeal. At the same time, an opportunity to showcase your specialised knowledge can enhance your Expert Identity and make your services more attractive to the buying public.

Here's a five step process to developing seminars that will appeal to your target audience:

Step One: Define your target audience
Nichepreneurs™ have a range of potential audiences for educational material. Classes could be directed toward colleagues and peers, with an eye toward enriching the industry as a whole and generating referral business. Or you may wish to focus on educating the general public, creating a more educated consumer and enjoying higher sales.

Realize the two groups have different needs and require different information. You need a clear vision of who you're talking to before you worry about what you're talking about!

Step Two: Identify critical information
Now that you know who your target audience is, you want to determine what is important to them. What crucial areas are your customers the most eager to learn about? Bear in mind that there is always a hunger for basic, introductory information.

Never assume you know what is of interest to your clientele. Ask them -- either anecdotally, during the course of business, or as part of an outreach campaign. The topics you might think are can't miss might leave them snoring, while something that you considered insignificant could have great appeal. Do your research!

Step Three: Select a topic
Use the results of the research you conducted in step number two to select a topic. What are the most important points to cover? Create a presentation focusing on those points. Remember, you want to appeal to the wants and needs of your target audience.

Step Four: Select a format
Consider the type of material you'll be teaching and your own personal style. This is one time when you'll really need to be brutally honest with yourself: if you're an outgoing, dynamic person who thrives in a crowded room yet hates technology with a purple passion, why try to host a web-based event? Select a seminar instead, and let your people skills sell you! The reverse is even more true: Nichepreneurs™ who might be brilliant but pedantic will lose far more customers than they gain by boring a room full of people to tears.

Consider your material. Some information is better presented visually -- financial or scientific data, for example. Other information, such as massage techniques, cry out for live demonstrations.

Step Five: Market your classes
Once you've designed your educational offerings, you need to market them. There are a number of ways to do this. If you're trying to reach a purely local audience, then saturating local media with press releases and announcements, as well as fliers and direct mailings is the route to go. For larger events, or web-based classes, you'll want to adopt a broader strategy, taking in e-mail, web site and blog postings, and more.

The key to success of any seminar, boot camp, or educational offering is through marketing and promotion. Yet this is the area where more Nichepreneurs™ drop the ball. Don't short-change yourself. Devote as much time and energy to promoting your classes as you did developing them!

Labels: Tips

Paid review is a program most bloggers covet. By joining it, a blogger can realistically earn around $100 - $500 a month. That's why, paid review is a must-join program. However, not all bloggers are good at writing such a concise, straightforward and compact review an advertiser requires. In general, a review requires to be written in 50 up to 400 words. To help bloggers easily write it, here are some helpful tips for it;

1. As soon as you get a project from an advertiser, see and understand what anchor text the advertiser requires you to include in the review.
2. Then, click the advertiser's URL to see the site. Observe the site carefully from top to down. Find what the main or core product/service the site offers.
3. After recognizing what the site is all about, brainstorm the ideas relating to the product/service, blend them with your experience of having used the product/service. If you haven't, imagine that you were the target market of the product/service or the marketing staff of the company.
4. To start the paragraph effectively, you can use "a question", "a quotation", "a general statement relating to the product/service", or "your personal opinion about the product/service".
5. If the review requires you to criticize or comment, you better use the word "we" as the subject in your review writing. If it asks you to promote or campaign the product/service, subject "you" is most appropriate. And if it needs you to simultaneously criticize and promote, "people/they" is a good subject for the writing.
6. To keep your ideas flow on smoothly during writing, all you need to do is when you finish with a sentence, see the sentence and find the gist of it and explain the gist to be the next sentence. And do the same way for the next sentences. By doing so, I guarantee that you can complete a 300-word review in 10 or 15 minutes.
7. After all is complete, scan the review you have just written for editing the misspelled words, wrong grammar, misplaced punctuation and incomplete URL for the anchor text. And most of all, you will get the idea of what "title" is best for the review.

Writing is not as Difficult as We Thought

Writing is actually " a piece of cake" job to do if we know how to do trickily. In writing, all we need is the wilderness of our mind in imagining, contemplating, brainstorming, browsing ideas or dramatizing the flow of events with diction.

In fact, some successful writers can never be apart from their life experience when composing their writing pieces. All what they do is dramatizing any event they encounter in their life with words, powerful words off course. It is almost impossible to write something in one hundred percent fictive. The fiction emerges, as a matter of fact, because of their tricking skill in setting up the figures, the setting and the flow.

If we really have a will to write, we can just start by composing all what we experience everyday little by little. We pile it up in such a way that one day we compile all that we have written by arranging in random order, then editing and revising the content and dramatizing the flow.

In short, all of us can be a writer of book, novel, poem, and the like as we all have the same thing we do in life: living the life and experiencing whatever coming across. By composing all those things in a way I have mentioned above, writing a novel, for example, is not impossible no more.

Other Tips

1. Fifty (50!) Tools which can help you in Writing
2. Basics of Writing to Power Your Mind

Labels: Tips